Precincts Downtown
Precinct Marketing
Within Downtown Victoria, there are many distinct groups and areas worthy of particular mention. Many of these areas and groups have banded together to promote themselves; so far, ten groups have taken advantage of DVBA PROMOTE Downtown Grants: Bastion Square, Broad Street (Keeping You Fit and Looking Good!), the Design District, Downtown Victoria Art Galleries, Fabulous Fort, the Green Collective, Government Street (The Ultimate Urban Experience), Historic Chinatown District, Humboldt Valley and LoJo.
For more information about the grants for precinct marketing available from the DVBA,
click here or contact the DVBA Office Administrator & Communications Coordinator, Alison Gair, at 250-386-2238 or
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Green Collective
Are you looking for eco-friendly and socially responsible products and services? In Victoria, the Green Collective affiliation of businesses, utilizing the philosophy of 'co-opetition', make it easier for you to make ethical purchasing decisions. Green Collective shops are united by their vision, not their geographic location, and create and sell natural body care products, cleaning supplies, foods, fabrics, fibres, and clothing.
www.greencollective.ca
LoJo
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A walk along Lower Johnson Street (the 500-block of Johnson) includes some of Victoria's best boutiques, several world-class hair salons, speciality shops and some beautiful buildings! This street's heritage dates back to the founding of Victoria, and includes Market Square, a unique open-air downtown shopping centre. This is also the place to go for all your fashion needs; the boutiques here are mostly independent, carrying clothing which will set you apart from the crowd! |
Humboldt Valley
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In an area that once was an industrial shantytown, a group of galleries, stores, and glittering towers has arisen. Humboldt Valley has become an elegant array of businesses which offer shoppers "All The Best". |
Historic Chinatown District
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The Historic Chinatown District is one of the oldest Chinatowns in North America. Since 1858 and the Fraser River Gold Rush, it has been developing as a secret city within our city. Visit Fan Tan Alley and thrill at the narrow side streets filled with independent shops. Buy fresh fruit or vegetables from one of the many grocers. Marvel at the statues and gateways while steeping yourself in history. |
Government Street
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With something for everyone, Government Street never disappoints. Whether a gourmet chocolate shop, trendy cafe, or Irish-style pub is what suits your tastes, you'll be impressed by the best-of-the-best. The shopping is spectacular with its selection of boutiques, many of which are independent, locally-owned businesses. From athletic to fashionable footwear, from jeans to formal gowns, everything you could want is right here on Government Street. |
Fabulous Fort
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Fort Street, home of fantastic restaurants, jewellery shops, independent stores to cater to your specialized tastes, and some of the best professionals in Victoria, is waiting for you! Come on out and see what Fabulous Fort has to offer you. |
Downtown Victoria Art Galleries
Eighteen art galleries have joined forces to highlight the downtown art scene by creating a self-guided tour brochure. This brochure showcases the vibrant local gallery scene while capitalizing on the fact that Victoria is one of the world's most walkable cities. This brochure can be found at downtown galleries, the DVBA offices at 20 Centennial Square, local hotels and the Tourism Victoria Information Centre.
Design District
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This diverse group encompasses everything from cafes to interior designers, bringing the best of the world to your fingertips; whether you're looking for lighting, furniture, bedding, coffee, hardware, handmade rugs, bright fabrics or decorative accessories, you can find it in the Design District! The momentum has been building along Herald, Store, Pandora and Government Streets and now it's reached a peak!
www.victoriadesigndistrict.com |
Broad Street
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Keeping you Fit and Looking Good!
The streetscape from the Bay Centre to City Hall, along Broad Street, is one of the most interesting in the City. There's vibrant sidewalk and street art, heritage buildings, and a rich variety of shops and entertainments. Colourful mosaics formed of brick, tile, rock and glass in designs of spirals and swirls stretch down the sidewalks. Connecting with these blocks is Trounce Alley, a once-private passageway owned by Thomas Trounce; it is now filled with interesting businesses.
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Bastion Square
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This lively area, which looks out on the harbour, is full of historic charm, restaurants and pubs, and the Maritime Museum of BC. In the summer, it becomes a welcoming destination with its many outdoor patios and the seasonal artisan market and local farmer's market, making it a great place to discover the unique character of Victoria. |
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